Eco-cleaning brand Koh is expanding into the laundry market with a new three-part range powered by enzyme science and clinically proven safe formulations.

Backed by more than 3 million orders and 1.5 million customers, Koh has become one of the country’s most trusted eco brands. Its Dermatologically Tested and Sensitive Choice Approved range applies the same formula that has made it a household name – products that are simple, safe and effective – to a category long dominated by chemicals and complexity.

“The household cleaning category is evolving quickly,” says Charli Walters, Koh CEO.

“Customers are questioning ingredients and performance – and we see that as an opportunity to set a new benchmark for what effective, responsible cleaning looks like.”

Laundry range

Koh’s new laundry range includes:

• Koh Sensitive Laundry Detergent Sheets $21.95, 50 washes per pack – mess-free, pre-measured, enzyme-powered sheets that dissolve quickly in hot or cold water.
• Koh Sensitive Stain Remover $28.95, 1.5L refill (3-6 months’ use) – foaming pre-treat powered by a 5x enzyme blend for tough stains. Multi-purpose and safe to use beyond laundry on carpets, upholstery, shoes and more.
• Koh Sensitive Laundry Liquid $25.95, 1.5L bulk refill (60 washes) – launching in November, it’s designed to tackle sweat, oils, odours and food stains while keeping fabrics bright and colours protected.

Together, the trio aims to replace the clutter of traditional laundry cupboards, offering a more streamlined system that helps households do more with less.

Built on science

The upgraded Laundry Liquid introduces Lipex Evity, a specialist lipase enzyme engineered to break down greasy stains such as body oils, sunscreen, and cooking fats – areas where many eco or sensitive products often fall short.

The Stain Remover adds a 5x multi-enzyme blend (Protease, Amylase, Cellulase, Mannanase, Lipase), said to deliver precision against virtually all household stains without bleach, synthetic fragrance, or optical brighteners.

“The real breakthrough is in how we’ve used enzyme science to make cleaning both high-performing and low-impact,” said Ms Walters.

“We’re proving that sensitive, safe formulations can surpass traditional detergents.”

Koh’s laundry range has been independently certified for both safety and skin compatibility, with Sensitive Choice approval from the National Asthma Council and an “Excellent” rating from Dermatest.