Sunday, April 14, 2024

Larger than life designs dominate awards

The Shop! Retail Marketing Awards were presented last night, showcasing the ingenuity and success of the Australian and New Zealand retail marketing industry. Entrants were awarded Gold, Silver and Bronze accolades across 27 categories, spanning both physical displays and shopper experience.

Semcom’s Durex Mardi Gras Display for Reckitt Benckiser won Best Display, bringing the colour and theatre of Mardi Gras to stores. Proving that industrial design is still king, 5P’s Mars Recycled Modular Display Unit for Mars Wrigley won Best Design & Innovation, along with four other trophies.

Cleverly designed, experience driven marketing and activations proved successful in 2023, with a large proportion of the campaigns awarded at the Shop! ANZ Retail Marketing Awards having an aspect of engagement and reality.

Carla Bridge, Shop! ANZ General Manager, says there has been a clear evolution in retail marketing over the last three years.

“Brands and marketers are having to work increasingly hard to attract shopper attention in a world of fragmented focus, limited time, and financial strain,” she says.

“This is evident in the standard of campaigns and activations we’re seeing coming through our Awards program each year – every year we see an elevation in the calibre of submissions.

“This year was no different. The competition can be so tight in some categories that several entries can be separated by just a single judging point. Australian and New Zealand retail marketers should all be very proud of their work over the last 12 months, as our small little patch continues to set the standard worldwide,” says Ms Bridge.

The full list of winners will be published in the upcoming Retail World April issue.

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