Wednesday, April 24, 2024

Lavazza sees an instant hit

prontissimo_intensoprontissimo_classicoIn what is the company’s first premium Italian-style coffee range, Lavazza Australia has launched Prontissimo! in Australian supermarkets.

The 100 per cent Arabica blend is available in Classico and Intenso variants, and is enriched with 10 per cent micro-ground granules of roasted coffee per serve.

“The launch of Prontissimo! is significant for Australian as we can now deliver 120 years of Lavazza innovation and quality, in just two minutes,” Lavazza Australia general Manager Nigel Meakins said. “Whether it’s the first coffee of the day, or the 3pm pick-me-up, Prontissimo! will appeal to coffee lovers who appreciate the practicality of instant coffee without compromising on quality and flavour.”

Lavazza Prontissimo! is available for an RRP of $9.99 for a 95g tin.

 

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