DLibrary, Australia’s traditional market leader in digital product photography, online hosting and distribution services, has been acquired by GS1 Australia.
GS1 Australia Executive Director and CEO Maria Palazzolo says the acquisition is aligned with GS1 Australia’s mission to provide suppliers, retailers and industry with a state-of-the art solution to manage and share high-quality product images and accurate consumer-facing product data with trading partners.
“Our strategic mission statement also reflects the vision of GS1 Global to establish the GS1 Cloud as the largest source of trusted product data in the world, making it possible for businesses to meet the expectations of today’s digital world,” she said.
The DLibrary customer-base and digital-asset library will be merged into GS1 Australia’s Smart Media platform, providing retailers and many other Smart Media subscribers with a much wider range of data and digital content at one central location.
“The acquisition of DLibrary also complements the recent Smart Media enhancements to meet country of origin labelling (CoOL) requirements, as well as the expanded Smart Media content creation service powered by Brandbank, a Nielsen Group company, to bring local legal compliance and international best practice within the Smart Media service,” Ms Palazzolo added.
“An enhanced Smart Media is for the benefit of GS1 Australia members of all sizes, including the small local brand owner right up to large multinationals. We believe the acquisition of DLibrary, together with the other enhancements, will position Smart Media as the leading solution for providing digital content to Australian industry.”
For many years, GS1 Australia and DLibrary have worked collaboratively to drive industry standards in digital photography, and beyond the acquisition, both companies will continue to work in partnership on digital-content projects.