Less sugar, more fun!

Renowned confectionery brand Allen’s has unveiled its latest range lollies, made with 25 per cent less sugar than the standard Allen’s jellies range.

“We know that Aussies are extremely passionate when it comes to their lollies,” Nestlé Head of Marketing Confectionery, Joyce Tan said.

“Our number one focus has been on creating the best taste possible, with 25 per cent less sugar and absolutely no artificial sweeteners.”

The range is said to be carefully crafted using all-natural flavours, without artificial colours or sweeteners, and comes in two variants.

Allen’s Grubs come in a fruity mix of five flavours: raspberry, pineapple, apricot, blackberry and lemon. While Allen’s Strawbs features berry-flavoured strawberry shapes.

“They’re also guaranteed to deliver on the amazing flavour and quality people expect from us, so lolly lovers won’t have to compromise on taste,” Ms Tan said.

Similar Articles

Comments

408FansLike
541FollowersFollow
622FollowersFollow

Instagram

Most Popular

Industries most impacted by COVID-19

In mid-March over 60% of Australian businesses report being affected by the COVID-19 coronavirus. This is up from a massive 45% points from a month...

Spotlight on Australia’s supermarkets and grocery industry

By Jessica Mudditt. IBISWorld’s ‘Supermarkets and Grocery Stores in Australia’ report describes Australia’s supermarket and grocery industry as “fiercely competitive” and highly concentrated. ALDI’s rapid...

The bakery behind ALDI’s own brand

As ALDI expands into new Australian markets, the retailer is forging new partnerships with suppliers that can meet the high standards of its exclusive...