Liddells has expanded its portfolio with a lactose free category first innovation: Liddells Lactose Free Aussie Jack Burger Cheese Slices. Designed for the nation’s booming burger night culture, the new slices offer a real dairy, natural cheese experience without the lactose.

With limited variety in lactose-free cheese a key frustration for consumers, Liddells created a product specifically designed to broaden how lactose-free cheese can be used beyond everyday sandwiches and into popular family meal occasions. 

Zoey Saunders, Saputo Dairy Australia’s General Manager, Marketing & Food Service, says the launch reflects the company’s commitment to innovation and creating new products that meet consumer needs. 

“Australian households love burger night, but for many lactose-sensitive consumers, enjoying that classic melted cheese moment hasn’t always been possible,” she said.

“Our new Liddells Aussie Jack Burger Cheese Slices change that experience. They deliver the same great melt and flavour you’d expect from real dairy just without the lactose.” 

Ms Saunders says the lactose free category is evolving rapidly as more people are choosing to avoid certain ingredients for health reasons or follow specific dietary requirements. 

“We know that 50% of Australians are making changes to their diets, and lactose free is one of the strongest growth areas in dairy,” she said.

“By introducing a unique burger-specific slice, we’re giving consumers more choice and expanding meal occasions for the category.” 

Purpose built for burgers, Liddells Lactose Free Aussie Jack Burger Cheese Slices are said to “melt smoothly and evenly for a superior flavour and finish”.  The slices are now available in 880 Woolworths stores nationwide.