Lidl GB is expanding its ‘Lidl & Go’ customer trial to seven additional stores, allowing customers to scan items as they shop and monitor their spending in real time via the Lidl Plus app before completing their purchases. 

Following a successful friends and family trial in three stores last year, this next phase of the trial aims to provide the insights needed to optimise and enhance the customer experience ahead of any further rollout.

“This trial is another step forward in our digital evolution, giving shoppers a smarter, faster, and more flexible way to shop,” said Louise Weise, Chief Customer Officer, at Lidl GB.

“As we continue to invest in Lidl Plus, our focus remains on making the shopping experience simple and rewarding. Whether a customer chooses a traditional checkout, self-service, or the autonomy of self-scanning, our priority is ensuring they have the flexibility to shop on their own terms.”

The expansion of the ‘Lidl & Go’ pilot follows the latest evolution of the Lidl Plus experience, which recently introduced Lidl Plus Points. This offers shoppers more choice in how they’re rewarded and a way to save even more on their shop, launched in response to customer demand for greater flexibility in how rewards are earned and used.

The discounters continued investment in its digital infrastructure is said to demonstrate its commitment to helping customers unlock savings and make shopping easier – while ensuring that traditional payment methods and manned tills remain available.

Lidl & Go will now be available in seven stores located in Airdrie, Cardiff, Epsom, Glenrothes, Kingston, Guilford and Eastleigh. Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 35,000 employees, 1,000 stores and 13 distribution centres in England, Scotland and Wales.