Lidl is taking a major step in transforming its in-store experience in Great Britain with the launch of a new self-scanning feature integrated directly into the discounter’s loyalty app, Lidl Plus.

The introduction will allow customers to scan products as they shop, track their spending and savings in real time, and complete their purchases quickly at a self-checkout terminal – all through the existing Lidl Plus app.

Ryan McDonnell, CEO at Lidl GB, says the innovation marks a significant leap forward in the retailer’s digital evolution.

“Integrated into Lidl Plus, it’s designed to offer customers a smarter, faster, and more flexible way to shop,” he said. “We’re investing heavily in technologies that simplify everyday life, while always offering our customers different options to suit their shopping preferences.

“Whether customers prefer the traditional checkout, self-service or self scanning, at Lidl, they are always in control of how they shop.”

A friends and family trial of the new feature will begin at four stores in September, ahead of a phased rollout from next year.

This latest development follows the successful pilot of Lidl GB’s Click, Reserve & Collect service through Lidl Plus earlier this year, along with the rollout of self-checkouts across its stores.