Lion and the Penrith Panthers have extended their partnership for a further seven years.
This will see Tooheys remain the lead brand for the NRL team until 2031. The brand has been a partner of the Panthers for over 22 years.
“Tooheys has been deeply embedded in the Panthers’ journey for over two decades, and the upcoming 50-year milestone [with the Panthers Group] in 2027 is a testament to the strength of our relationship,” says Lion Australia Managing Director James Brindley.
“We share a common bond with the club and the Penrith community, and we’re excited to continue supporting the Panthers as they build on their success and inspire the next generation of fans.”
The partnership extends across the clubs within the Panthers Group – Penrith, Port Macquarie, Bathurst, Glenbrook, and North Richmond – alongside the Pullman Sydney Penrith and Western Sydney Conference Centre.
“We are thrilled to extend our partnership with Lion, a collaboration that has been essential in strengthening the experience for our Panthers members across our proud leagues clubs,” says Panthers Group CEO Brian Fletcher.
“With Tooheys as our lead brand, this partnership not only enhances our venues but also celebrates five decades of shared success and community spirit.”