Lobyco, a global leader in grocery loyalty programs, has announced the signing of a five year agreement with Australian United Retailers (AUR) that will allow AUR retailers to offer localised, personalised member promotions at scale.
The partnership will see the delivery of a cutting-edge loyalty app and a comprehensive promotions platform to AUR’s independently owned supermarkets, convenience, and liquor retailers.
“We are thrilled to partner with AUR and bring our loyalty and promotions solutions to their extensive network,” said Jan Madsen, CEO at Lobyco. “Our technology is designed to provide a seamless and personalised experience for members, and we are confident that AUR’s customers will greatly benefit from the enhanced capabilities we are delivering.”
AUR is made up of more than 550 independently owned supermarkets, convenience and liquor retailers, including well-known brands such as FoodWorks, Farmer Jack’s, and LiquorWorks.
With around 90% of Australians enrolled in at least one loyalty program as of 2024, AUR wanted to provide its retailers with a solution to engage better with its customers. It turned to Lobyco to help roll out the new loyalty program, which is expected to go live in early 2025, to their 550+ stores nationwide.
“AUR is committed to providing exceptional value and experiences to our members,” said Rick Wight, CEO at AUR.
“Partnering with Lobyco allows us to leverage their expertise and technology to create bespoke, engaging, and personalised experiences for our collective customers. We look forward to the exciting opportunities this partnership will bring.”