Australia’s top-selling men’s daily fragrance, Lynx, has taken its knowledge of the modern man and developed a range of hair-care products that cater to a man’s needs in preparing to face the day.
The new Lynx Hair range consists of both cleansing and styling products to suit all hair types, lengths and styles with a full suite of shampoos, conditioners and styling products.
The shampoo range features three shampoo and conditioner combinations – Anarchy, Dual and Armour – as well as the Primed Just Clean Shampoo.
The look-based styling ranges focus on providing the tools to achieve individual looks. The Natural Look gives the hair reworkable style with a medium hold and matt finish. The Clean Cut Look creates a sleek and sophisticated side part with high shine and low to medium hold. The Messy Look creates texture, separation and a high hold with a matt finish. The Spiked Up Look gives guys sweat and wet protection with gravity-defying hold and control to give the hair a spiked effect.
In line with the launch of the Lynx Hair range, Lynx has unveiled the third instalment of its Expression series, which is aimed at capturing “Australia’s diverse landscape of authentic style” through a photo series from Australian photographer Daniel Boud.
The Expression series of creative collaborations were commissioned by Lynx to profile and explore the individual styles of Australian talent. The first instalment involved two Lynx billboards being ‘hacked’ by international graffiti artists The Yok and Sheryo. In the second, Lynx worked with typographer Luca Ionescu to recreate a 3D printed can and typecast artwork for the new Lynx Gold Temptation fragrance.
The latest is the next step in the global Lynx rebranding campaign, which will see the brand evolve from its traditional fragrance-led offering into a total men’s grooming care range.
RRP: Anarchy 2 in 1 Shampoo + Conditioner 355ml, $7.79; Dual 2 in 1 Shampoo + Conditioner 255ml, $7.79; Primed Just Clean Shampoo 355ml, $7.79; Shield Anti-Dandruff 2 in 1 Shampoo + Conditioner 355ml, $7.79; Clean Cut Look Wet Shine Hair Spray Gel 180ml, $9.99; Clean Cut Look Defining Hair Wax 75ml, $9.95; Messy Look Effortless Matt Hair Clay 100ml, $9.95; Messy Look Reworkable Paste 75ml, $9.99; Natural Look Hair Cream 75ml, $9.99; Hot Night Proof Gel 125ml, $9.99.
Website: www.lynxexpression.com. www.lynxau.com.au.
