Macro Wholefoods, a range of health and organic foods available exclusively at Woolworths, is expanding into the home category, with the launch of eco-friendlier household cleaning products.
The Macro Whole Living range comprises eight cleaning products, including laundry, kitchen liquids and tablets, and multipurpose sprays.
Across kitchen and multipurpose, each bottle is said to be made with 100% recycled content, while the laundry bottle is made with 75% recycled content. The laundry powder also contains a fold out paper scoop, removing the traditional plastic scoop.
In addition, the range is:
- Not tested on animals
- Vegan Australia certified
- Said not to contain any synthetic fragrance or dyes
- Grey water and septic tank safe
Macro Wholefoods General Manager Peter Hathaway says customers are increasingly looking for products that have less impact on the environment but are effective cleaning solutions.
“We know that our Macro customers are looking for eco-friendlier cleaning products, so introducing a cleaning line was a natural extension to the brand to help them make better choices,” he says.
“We’ve put the entire range of Macro Whole Living products through independent tests to ensure they’re not only tough on dirt, grease and stains, but equally as gentle on the environment.”
The Macro Whole Living range has been independently certified by GECA (Good Environmental Choice Australia) under their Cleaning Products and Machine Dishwashing standards.
This, says the brand, means they have all met “robust” environmental, human health and social impact criteria while also proving they perform as promised.
A refill trial
Woolworths is also introducing its first cleaning product refill station which will be trialled at the supermarket’s most sustainable store, Burwood Brickworks in Melbourne. The refill station offers three different products from the Macro Whole Living range: laundry liquid, a multipurpose surface cleaner and dishwashing liquid.
According to Woolworths, the refill stations aim to reduce plastic by allowing customers to use the same bottle again and again.
“Customers will use the provided empty container at the new refill station, simply fill up their container, and scan at the checkout as normal,” says the retailer.
“Not only is it hoped the trial will save plastic, but customers could also save money, paying a lower price for their cleaning liquids when they use the refill station.”