Making waves after challenging times

The size of the total seafood category, according to Simplot Seafood Marketing Manager Tom Peek, has remained “relatively consistent” over the past few years.

The impact of Covid-19, however, has led to “accelerated growth” within many retail seafood segments.

For example, shelf seafood has grown 4.1% in volume in the past nine months compared with a three-year pre-Covid-19 CAGR decline of 1.3% (IRI Scan Data, Total Grocery Unweighted, 1/3/20-6/12/20, supplied by Simplot). In a similar trend, frozen seafood has grown by 6.4% since March 2020 compared with a pre-Covid three-year CAGR of 1.5%.

“Both shelf and frozen seafood are important categories during and after Covid-19,” says Mr Peek, “as they serve as pantry and freezer staples and are an affordable and nutritious meal solution.”

Read more about seafood trends, advice and the impacts of Covid-19 in the latest issue of Retail World.