Monday, April 22, 2024

Marks and Spencer launches food range globally

Marks and Spencer has launched an expansive range of food products on online worldwide export platform British Corner Shop, enabling customers in over 150 countries to buy their M&S favourites for the very first time.

From the iconic Percy Pig to M&S’ Extremely Chocolatey Milk Rounds, the range is made up of over 800 different M&S ambient products, including many firm family favourites now available for international customers to purchase.

Through British Corner Shop’s global store, customers from across the world, including the United States and Australia, will be able to purchase a tailored range of M&S foods and have them arrive at their door in as little as one to three days.

With over 20 years’ industry experience, British Corner Shop has over 500,000 customers globally who regularly shop the exporter’s 6000 British household brands.

“With travel restrictions in place over the last 18 months, the platform has experienced a huge surge in demand for its products from those looking for a taste of home, which reflects in the retailer’s record 141% growth between March 2020 and March 2021,” according to British Corner Shop.

British Corner Shop Managing Director Mark Callaghan says: “British Corner Shop connects quality British brands to customers worldwide, which is why partnering with M&S, one of the most iconic British brands, is a perfect fit for both parties. Our customers are not just British expats but other nationals who appreciate the quality assurance they get from buying British made products. So, not only will our expat customers be overjoyed they can now reunite with their most missed M&S foods, but our non-expat customers will no doubt rejoice as well.”

The launch is part of M&S’ commitment to accelerating international growth through online channels, with the retailer committing to more than doubling online retail sales in May this year by working with partners to expand the reach of M&S to new online markets for the first time.

With an increasing number of worldwide customers turning to digital shopping channels, the partnership between British Corner Shop and M&S will enable the rapid roll out of a wide range of food products across the global market with minimal upfront investment.

International Director Paul Friston says: “Our mission is to deliver efficient and low-cost ways to sell the best of M&S to the world, and by partnering with British Corner Shop we’re able to instantly offer the best of M&S food to millions more customers. We’re always getting asked when our fantastic food range is going to be rolled out to new markets, so I’m delighted that from today we’re able to offer an expansive and delicious range of food products to customers across over 150 new countries.”

The rollout of M&S products has launched in over 100 of British Corner Shop’s international markets, with the remainder being rolled out from September 2021.

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