McCain and Vegemite have teamed up to launch Cheesy Vegemite Lil’ Pizzas and Cheesy Vegemite Pizza Pockets.
According to McCain, the Cheesy Vegemite Lil’ Pizzas and Pizza Pockets create an opportunity for family bonding over an after-school snack.
The Lil’ Pizzas “only” take five minutes in the air fryer and the Pizza Pockets “just” 70 seconds in the microwave.
“This quick snack will keep hunger at bay until the next meal,” says McCain.
Last year, McCain launched its Nothing Special campaign, “accentuating how [it’s] convenient frozen foods elevate a moment spent at home with loved ones”. For this campaign, the brand “revitalises the mundane idea of spending an uneventful afternoon snacking with young ones, asserting that these moments in time are in fact special by their very simple nature of connecting over something simple and delicious”.
McCain Marketing Manager Sara Black says this new collaboration will elevate the snacking game to another level.
“The whole team and I are so excited about forging two of Australia’s most iconic food brands together for a snack that will be more iconic to Australia than kangaroos,” she says.
“The time I spend with my six-year-old son when he comes home from school is truly special. It’s a moment where we can sit uninterrupted and chat about the day.
“Our new pizza varieties really make for the best bite as you can heat them with ease, all the while enjoying a story-telling session from your young ones.”
Vegemite Marketing Manager Jessica Hoare adds: “Vegemite is thrilled to be partnering with McCain – to make afternoon snacking that much mitey-er!”
The product range is currently in-store at IGA and independent grocers. It will be launching in Coles and Woolworths mid to late February.