McCain launches sourdough pizza

McCain Foods has launched its Rustica range of frozen pizzas, which the company says are minimally processed and contain no artificial preservatives or flavours.

Rustica pizzas have a sourdough crust and are baked in a wood-fired oven. The range is marketed as a gourmet-style offering.

McCain Foods Australia and New Zealand Head of Marketing Katrina Wilson said that Rustica aims to be a convenient alternative to making homemade pizza and a cheaper alternative to eating out.

“McCain Rustica sourdough gives pizza lovers a premium quality dining experience in the comfort of their own home – and saves them time and money in the process,” she said.

The Rustica range is available in Spinach and Mozzarella, Margherita and Four Cheeses and has an RRP of $7.49.