Two in three (67%) shoppers have missed at least one item from their supermarket shopping list for Christmas in the past, according to new research into festive season forgetfulness commissioned by Australia’s largest rapid grocery delivery service MILKRUN.
A survey of more than 1000 shoppers found the most commonly forgotten items from the Christmas shopping list include:
- Condiments – gravy mix, tomato sauce, etc. (23%)
- Herbs and spices (18%)
- Party snacks and treats (16%)
- Dairy products including cream, cheese, yoghurt and milk (16%) and
- Soft drinks or alcoholic drinks (15%).
That’s where MILKRUN’s average delivery time of 34 minutes can save the day, says MILKRUN co-CEO David Berger.
“We’re all so busy with social outings, present buying and hosting duties that there’s already too much on our minds when we get to the grocery store and inevitably one or two critical ingredients fail to make it into your trolley,” Mr Berger said.
“December 23 and 24 are the busiest shopping days at the supermarkets, so that’s why MILKUN will offer free delivery on all orders over $60, with deliveries offered right up to 4pm on Christmas Eve.
“We offer more than 10,000 items, so we’re pretty sure we can cater for even the biggest Christmas lunch drama.
“We understand from our customers it can be challenging to head into the supermarket with kids and a long shopping list, so it comes to no surprise that customers are forgetting critical items. As a result, they’re making multiple trips to the supermarket, when they don’t need the added stress.
“This Christmas, we’re expecting more Aussies than ever to turn to MILKRUN for their grocery shopping, particularly when purchasing a few last minute items.
“Customers can have their last minute groceries delivered in the time it takes to find a carpark, grab a trolley and start their shop. So, if you forget the gravy this Christmas – it’s all gravy with MILKRUN!”
Other key findings from the research include:
- On average Aussies spend 1.6 hours doing Christmas grocery shopping in store, with one in five (21%) Aussies saying that they spend between two to four hours on Christmas grocery shopping.
- One in three grocery shoppers say low delivery cost (33%), not having to deal with crowds (33%), and time saving (32%) would encourage them to use a grocery delivery service for Christmas this year. Followed by not having to deal with parking (26%), fast speed of delivery (24%), delivery time slot options (21%), not having to carry many items (21%), and a good or easy user experience of the grocery delivery app/ platform (21%).
MILKRUN orders are fulfilled from the network of Woolworths stores across the country and
customers can choose from over 10,000 different products and track their deliveries in real time for a quick and easy top-up. Everyday Rewards members will also earn Everyday Rewards points with each purchase.
MILKRUN achieves an average delivery time of 34 minutes and is available in over 500 suburbs across Sydney, Newcastle, Canberra, Brisbane, the Gold Coast, Sunshine Coast, Perth and Melbourne. MILKUN is also operating in Auckland, Christchurch, Dunedin and Wellington, New Zealand.
