Monday, July 15, 2024

Milo introduces new brand ambassador

Nestlé Australia has announced football star Mackenzie Arnold as its newest Milo brand ambassador.

To kick-off the partnership, the star goalkeeper will feature in the new Milo ‘It’s Go Time’ campaign.

Announcing the launch, Nestlé Dairy Business Manager Rebecca Dobbins says Ms Arnold will help Milo strengthen the belief that sport is a great teacher.

“We know sport has plenty of ups and downs, but sticking with it no matter what is what helps us build resilience and achieve our goals. Milo promotes the idea that the values learned through sport can be applied to life,” she says.

“A role model both on and off the field, Mackenzie embodies these values, and we can’t wait to work together to continue to promote junior sport.”

Commenting on the partnership, Ms Arnold shared: “If I hadn’t started playing as a kid, I don’t think I’d be the person I am today. Football has helped me grow my confidence and self-belief. It’s helped me build determination and resilience.

“I’m excited to be working with Milo to encourage the next generation of kids to get active and learn lessons from sport just like I did.”

The three-year partnership will see Ms Arnold join the Milo team for in-store and on-pack activations, giveaways, meet and greets and more.

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