Mars Wrigley has released two Halloween-themed products to Australians in time for 31 October, with the new M&M’s® Cookies and Screeem and Skittles® Rotten Zombie.
The product launch comes after Mars Wigley reported an increase in trick or treating, year-on-year in Australia, recording a 38% increase in household participation.
Mars Wrigley Australia Marketing Director Ben Hill says, “We’ve seen the popularity of Halloween in Australia increase over the years with more and more neighbourhoods bustling with trick or treaters come the 31st of October. We hope that the introduction of these new products – the epitome of a trick or treat – helps Aussies get into the spirit of the season.
“This is the first year we’ve had M&M’s Cookies and Screeem in market and this comes off the back of us creating a consumer-led innovation pipeline of product produced locally in our Ballarat Factory,” he said.
Available in share packet, Skittles Rotten Zombie offers four fruity flavours – Chilling Black Cherry, Petrifying Citrus Punch, Blood Red Berry, Boogeyman Blackberry and Mummified Melon, plus one unknown surprise, Rotten Zombie.
The first time this product has been launched in Australia, M&M’s Cookies and Screeem features cookies and cream flavoured milk chocolate, inside M&M’s iconic crispy shell.
M&M’s Cookies and Screeem (130g, RRP $4.50) and Skittles Rotten Zombie (180g, RRP $5) is now available from leading supermarkets and some independent retailers.