Modi® Apple, marketed by the Freshmax Group in Australia announce their new corporate partnership with Breast Cancer Network Australia (BCNA).
“We are thrilled to partner with such a reputable organisation as BCNA,” explains CEO of Freshmax Direct, William Snell.
“This will not only help us to contribute to society but also solidify the position of Modi® Apple as a socially responsible brand. Over the last few years, we have seen some strong results in terms of sales and brand awareness for Modi® Apple in the domestic and export markets.
“With this new partnership, we are looking forward to becoming facilitators of change, delivering on the Freshmax Group’s vision of Corporate Social Responsibility.”
2020 marks the 22nd year of innovation, support and advocacy of the BCNA, and with the ever-changing conditions, brought upon by the COVID-19 pandemic, BCNA are relying on the support of partners and the community more than ever.
“The global spread of the virus is alarming, and every day we hear firsthand the effect this pandemic is having on people who are already vulnerable, highlighting that Australians affected by breast cancer need us now more than ever,” says CEO of BCNA, Kirsten Pilatti.
“We are delighted to be associating with Modi® Apple as new partnerships like this enable us to continue to offer resources like our Telephone Helpline and My Journey online tool to provide up-to-date information and support, more so vital during times like these.”
The 2020 Modi® Apple marketing program will focus on a holistic approach towards aligning the brand identity of Modi® Apple with the vision of BCNA.
More details will be available soon via the website, modiapple.com.au
