Wednesday, April 17, 2024

Monster Energy’s Superfuel set to super charge

Whether it’s for a pre-workout, a mid-session sip or post-workout pick-me-up, Monster Energy’s new Superfuel sports drink will be ready.

In a first for the global brand, Monster Energy is launching its sports-focused drink.

“We know consumers are looking for new beverages with functional benefits,” explains Monster Energy Vice President and General Manager Oceania, Sam Thiele.

“By combining our popular Monster Energy blend with the benefits of electrolytes and key vitamins, we have created a unique beverage blend to fuel our consumers to charge harder for longer.”

The new beverage is a non-carbonated, lightly-sweetened beverage offering a superior, two-in-one formula. Packed with electrolytes for general wellness and B3 + B6 vitamins to aid focus and exercise recovery.

Superfuel contains the health benefits of a sports drink, with enough ‘Monster Magic’ to get consumers fired up.

The beverages are available in stores now, with a range of Tropical Thunder, Purple Passion, Blue Ice and sugar-free, Zero Sugar Fantasy Fruit.

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