Wednesday, April 17, 2024

More shoppers keen to support small businesses

It’s clear that Aussies want to support small business owners, and plan to do so over the next 12 months.

New research shows that nearly 4 in 5 shoppers will spend money with small businesses rather than big businesses.

The findings are from a survey of an independent, nationally representative panel of 1002 Australians commissioned by CouriersPlease (CP).

The research comes in time for Click Frenzy (10 – 12 November), Singles Day (11 November), Black Friday (27 November), Small Business Saturday (28 November) and Cyber Monday (30 November).

“The lockdowns, social restrictions, closed borders, and travel bans have directly and indirectly impacted the majority of small businesses,” says Chief Commercial Officer at CP, Paul Roper.

“Last year, Australian shoppers spent nearly $4 billion on Black Friday and Cyber Monday and with this year’s significant and continuing increase in parcel volumes, we expect online transactions to continue growing up to Christmas.”

In Victoria, the economy is set to shrink by $23.5 billion, compared with pre-Covid-19 forecast, and it’s expected there will be 79,000 fewer jobs over the next five years.

85% of Victorians plan to shop locally and 77% will shop with small businesses to help the state recover.

“Local retailers should also focus on enhancing their e-commerce platforms, including ensuring their online transaction process is seamless,” advises Mr Roper.

“This includes managing stock levels, providing a quality customer service experience, offering multiple delivery options, and ensuring their delivery partner maintains a smooth and efficient delivery process.”

For more information from CP, visit

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