Tuesday, June 18, 2024

More than 13 million people used food delivery websites and apps in February

More than 13 million (13.5 million) people used a fast food and food delivery website or app during the month of February, according to Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB Australia.

Ipsos iris, which launched earlier this month, provides accurate data about the 21 million Australians aged 14+ who access a wide variety of digital content and services across smartphone, PC/laptop and tablet devices.

The biggest growth in using fast food and food delivery sites and apps was among males aged 14-24 at almost 1.4 million, compared to almost 1.3 million women in the same age group. This age group’s growth climbed nine per cent month on month.

Australian mothers were the biggest users of the fast food and food delivery websites and apps in February at four million, an increase of three per cent compared to January.

The chart below shows the top fast food and food delivery brands during February 2023 by online audience size.

The Ipsos iris data also showed that 20 million (20.3 million) people used a news website or app in February.

This is an increase over January of 0.2%. In addition, people are spending more than five hours per month in February, or 18 minutes a day, consuming news content. People aged between 55-64 spent the most time-consuming news content at more than eight hours during February.

The news category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.

The February data also found that Australians spend an average of 3.5 hours per day, or 94 hours a month online on a PC/laptop, smartphone, or tablet device.

The most consumed online categories by total audience size in February include social networking (20.9 million) and search (20.9 million), technology (20.8 million), retail & commerce (almost 20.6 million) and entertainment (20.5 million) and news (20.3 million).

The Ipsos iris data also found that while people aged between 25-39 were the largest cohort online, people aged between 55-64 spent the most time online in February.

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