Tuesday, June 25, 2024

More than two-thirds of consumers believe mobile technology delivers a better shopping experience, new report finds

Media Release

Melbourne, Australia – January 13, 2020 – A new State of Mobility in Retail report by SOTI Inc., the world’s most trusted provider of mobile and IoT management solutions, reveals that 67.3% of consumers perceive mobile technology as the most effective way to provide a faster shopping experience. Additionally, more than three-quarters (76%) of consumers want in-store staff to use mobile devices to provide a better in-store experience, and one-third (32.6%) are unwilling to sacrifice personal data security to improve their in-store experience, revealing bold new insights about consumers in the modern retail landscape.

The State of Mobility in Retail report, “From ‘Bricks to Clicks’: Navigating the Retail Revolution,” commissioned by SOTI Inc., in partnership with Arlington Research, surveyed 4,000 global respondents to gauge their opinions and readiness to engage with retail IoT and mobile technology that enhances the omnichannel experience.

Highlights from the report reveal insights beyond the physical retail store, with almost 1 in 3 (31.4%) consumers saying they’re comfortable with emerging delivery methods such as delivery drones and more than one-quarter (26.9%) with the idea of autonomous vehicle delivery.

Shash Anand, Vice President of Product Strategy at SOTI, comments: “Retailers need to implement modern strategies to stay relevant and wake up to the fact that consumers want mobile and IoT technologies which enhance and personalise the shopping experience. It’s essential that retailers integrate these business-critical technologies into their business to ensure they can deliver the speed, convenience and customisation that employees and customers expect. As the online and offline worlds continue to merge, the time for retailers to invest in mobility and IoT solutions is now.”

Nearly half of consumers (47.1%) believe self-checkout improves their in-store shopping experience.

“Retailers who rely on mobile technology need to ensure the technology works, because customers want to find what they need quickly, pay for their purchases and get on with their day. Retailers must ensure they have a trusted mobility and IoT management solution in place to ensure in-store technologies work all the time, the way they’re supposed to, with no downtime, while ensuring security and compliance,” says Anand.

Perhaps not too surprising is that excitement about innovations like facial recognition and beacon technology is higher among males (44%) and the 18 to 34 age demographic, presenting a valuable opportunity for retailers to engage with this group.

To download the “From ‘Bricks to Clicks’: Navigating the Retail Revolution” report, click here.

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