Olive oil brand Moro is bringing innovation to kitchen staples with the launch of its new Moro Extra Virgin Olive Oil Squeeze Bottle.
The Moro Squeeze is said to be lightweight, refillable, and precision-crafted for smooth, controlled drizzling – perfect for busy kitchens and lifestyles where performance and reduced waste are paramount.
With a sleek, benchtop-worthy retro design, the bottle pays homage to Moro’s 180-year legacy of expertise and innovation, while broadening its appeal to younger, design-conscious foodies and loyal customers who already refill from the iconic 4L Moro tins and the newer 2.2L Eco Bottle format.
The reusable light-PET format uses less material, is smash-proof for everyday kitchen durability, offers cost efficiencies when refilled from larger packs, and helps reduce single-use packaging waste – making it a smarter, more convenient way to enjoy quality olive oil.
“Designed for precision, speed, and reduced oil wastage, this breakthrough packaging sets a new standard for olive oil, as consumers increasingly demand greater functionality in the kitchen,” said Nicole Butkiewicz Puhar, Senior Brand Manager at Conga Foods.
“With the Moro Squeeze, we’re giving home cooks and chefs alike the much-loved flavour of Moro Primero Extra Virgin Olive Oil – now with an experience that’s more practical and enjoyable than ever before.”
Moro brings its latest product to the category in response to clear consumer demand for modern, practical solutions. Consumer ideation research reveals that shoppers are seeking enhanced functionality, convenience, and stylish packaging (T-Garage concept testing consumer research, 2022).
The Moro Squeeze is available nationally at Woolworths and independent retailers in a 500ml size (RRP $16).