UK retailer Morrisons has launched ‘Club 60’ – an exclusive Morrisons Café offering to help customers’ pensions go further.

Those eligible can enjoy a Small Breakfast any time of the day, including a sausage, bacon, fried egg, hash brown, Heinz Baked Beanz, toast and butter and any refillable hot drink for just £6 (saving ‘Club 60’ customers up to £2.50).

Over-sixties can also enjoy a £10 Afternoon Meal Deal featuring fish & chips, bread with butter, any slice of cake and hot drink, available from 12pm onwards every day (saving them up to £3.25). 

Morrisons operates 344 cafes nationwide and claims to be one of the top destinations for affordable in-store dining.

Morrisons Cafés serve as local hubs in the community, and with almost half (49 per cent) of older people admitting to cutting back on meeting friends due to financial pressures, the new ‘Club 60’ offer aims to support, providing a social community space with hearty food at purse-pleasing prices.

“We know many of our older customers are feeling the financial squeeze,” said Chris Strong, Senior Café Trader at Morrisons. “‘Club 60’ is our way of offering a welcoming space and a good meal at a great price to our customers. It’s a small step that we hope will help to make a difference to the pockets of our customers.”