Wednesday, April 17, 2024

Murray River Organics expands breakfast range

Murray River Organics (MRO) recently introduced two new flavours to the breakfast aisle at Coles, expanding its growing organic muesli range to six flavour variants.

The muesli flavours were developed with customers in mind and include fan-favourite combinations of Blueberry & Coconut and Honey Nut.

“The exciting new flavours are packed with organic ingredients including Australian-grown oats, agave inulin powder and a healthy mix of seeds and nuts as a good source of protein and fibre,” the company said. This is the first time MRO has introduced honey infused, toasted oats into its muesli range.

The range comes in MRO’s iconic BPA-free canister, complete with a peelable, no-mark label which can be removed to refill and reuse.

“This exciting feature has revolutionised shelf-stable packaging and has become a huge hit amongst shoppers,” the company said.

“Arguably the most flavoursome organic muesli on shelf, the MRO range has been leading the charge for affordably priced, good-tasting, organic muesli for just over a year now. The range has secured popularity among health and planet conscious shoppers who are actively looking for more natural options and choosing to reduce their impact on the environment.”

This growing shift towards healthier, more sustainable food has been highlighted in a recent study on The Future of Healthy Living by The Davidson Group. According to the study, “89% of Australians want a healthier diet” and “two thirds of purchases of Australian organic lines are triggered by shoppers’ own health issues or concerns about their children’s health.”

The MRO muesli range addresses consumers concerns for a naturally delicious breakfast option being “proudly Australian Certified Organic and 100% free from artificial additives and preservatives.”

The new MRO muesli flavours are now available at select Coles supermarkets nationally.

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