Saturday, April 20, 2024

My Muscle Chef shakes it up

Australian-owned ready-made meals company, My Muscle Chef are shaking things up by expanding into the beverage space.

After announcing the company had secured a $100 million investment from Quadrant Private Equity, the launch will mark another huge milestone for the business.

“We’re thrilled to announce our first range of beverages in the form of ready-to-drink protein shakes,” says My Muscle Chef Co-Founder, Tushar Menon.

“Seven years ago, we set up My Muscle Chef because we struggled to find a convenient range of meals with the protein and nutrition needed to fuel our own fitness goals.”

The new range expands My Muscle Chef’s offering to 80+ high-protein meals, sides, snacks and drinks.

“These protein-packed drinks are a great option for busy individuals looking to support their training and fuel their recovery,” explains My Muscle Chef Head Nutritionist, Ryan Pinto.

Mr Pinto additionally, is the former consultant for sports teams, Cricket NSW, NSW Waratahs, Paramatta Eels, Brisbane Broncos and South Sydney Rabbitohs.

He continues, “Formulated with high-quality complete protein, it’s packed with naturally-occurring BCAA’s and Creatine which are building blocks for muscle recovery and strength.

“I love that they are additionally low in sugar and include a unique fat-burning blend to help those who are looking to lose weight and stay energised throughout the day.”

The range is available to purchase online from Wednesday 18 November, and is stocked in all Caltex/Ampol sites nationally, and will be stocked in Metcash & IGA networks Australia wide.

The RRP is $4.95 per 375ml bottle.

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