Thursday, August 18, 2022

Natural State for the environment

Innovative eco-conscious Australian company, Natures Organics, has launched its newest brand, Natural State. Featuring a collection of consciously curated home fragrances and hand and body washes, Natural State has been created to help people discover moments of affordable self-care through calming experiences, while educating them to be more aware of their environmental footprint.

Crafted using recycled materials and plant-based ingredients that are “cruelty free, vegan and don’t compromise on style,” Natural State includes a selection of premium looking candles, room sprays, reed diffusers, hand washes and body washes.

Building on the success of Natures Organics’ popular cleaning brand, Cove, the Natural State range is available in Woolworths and features a unique refill system[1] to encourage Australians to make more sustainable choices, with beautiful aluminium bottles designed to last a lifetime.

“When we launched Cove, the response was incredible, so we wanted to continue to push the boundaries and explore other avenues to provide more environmentally sustainable home products for Australians. During Covid we saw a huge shift towards people prioritising self-care, so we felt Natural State was the perfect next step. The products encourage people to let their minds rest, while reducing the amount of single-use plastics that impact our environment,” explains Natures Organics Marketing Manager for Home Care, Brent Vrdoljak.

Natural State products are available in three stylish colour schemes to complement any home interior: brass, copper and matte black.[2] Through Natural State’s unique refill system, people can simply purchase a refill for their reed diffuser, room spray, hand or body wash and top up as required, without removing the bottles from their place within the home.

The reed diffuser and room spray refill bottles are made with 98% recycled plastic and 100% recyclable cardboard to reduce landfill waste, while hand and body wash refill pouches use 80% less plastic compared to a standard bottle.

Natural State products are available exclusively at Woolworths. For more information, visit natural-state.com.au.

[1] This does not include the candle.

[2] Hand and body wash are available in brass and black colour schemes only.

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