Nescafé has entered into a three-year partnership with public health promotion charity R U OK?, coming on board as the official ‘cuppa’ partner.
The collaboration is designed to encourage Australians to check in with their loved ones or colleagues over a cup of Nescafé coffee and use these moments of connection to ask the question ‘are you OK?’.
To celebrate the partnership, Nestlé Professional has unveiled a limited-edition 1kg tin of Nescafé Blend 43. Made in Gympie, Queensland, the new yellow tin is designed to prompt important conversations in the workplace.
“Whether it’s in the office kitchen, staff breakdown or facilities site, Nestlé Professional has a legacy of bringing Aussie workers together over a cup of Nescafé Blend 43 coffee,” says Nestlé Professional General Manager Kristina Czepl.
“Through our partnership with R U OK?, we want to inspire people to use these moments of connection to simply ask the question ‘are you OK?’, and start a meaningful conversation that could change a life.”
The limited-edition R U OK? x Nescafé Blend 43 1kg tins are available to purchase from wholesale office and foodservice distributors, including Bidfood, NAFDA, Countrywide, PFD, Campbells, Winc and Blackwoods (RRP $58).
The new tins also feature a QR code that guides Aussies through to R U OK? free resources to help understand when and how to ask ‘are you OK?’ in the workplace, schools and local communities, every day of the year.