Tuesday, April 16, 2024

Nespresso launches community-driven charity fund

Nespresso Oceania has announced the launch of its first community-driven charity initiative, the Nespresso Care for You Fund.

Over 12 months, the fund will donate a total of $75,000 split across nine charities in Australia and New Zealand, all of which will be nominated and voted for by their community of coffee lovers.

Nespresso customers can nominate a charity they care about by visiting the Nespresso Care for You Fund webpage and explaining in 150 words why the cause is important to them. All charities must be registered on either the ACNA website (Australia) or the Charities Services (NZ) website and must align with one of six categories: climate and nature, community development and neighbourhood, female empowerment, food action, mental health and wellbeing or sustainable production and consumption.

Nespresso Oceania Managing Director Stefan Vermeulen says the Nespresso Care for You Fund is designed to promote a culture of inclusion where customers can help guide the company’s charitable decisions.

“As a B Corp, we not only want our coffee to be a force for good, we want to channel that effort towards the causes that matter most to our customers,” he says.

“To do that, we must invite our community to have a say. We hope the Nespresso Care for You Fund will help us to better understand our customers and expand our positive impact across Australia and NZ.”

The Nespresso Care for You Fund will run across Australia and New Zealand, with

Nominations for the Nespresso Care for You Fund are open between 5 March and 13 November. Charities will be selected at random every three months, with a public vote directing one charity to receive a major donation of $15,000, and the two remaining to receive donations of $5000 in each of the three waves.

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