Saturday, June 15, 2024

New format Dare Iced Coffee

Dare is expanding its range of popular iced coffees by releasing Double Espresso and No Sugar Added Double Espresso, in a miniature size format.

The latest addition to Dare’s growing range is the 300ml format, which has been created with the exact same recipe as its 500ml big brother. It still features the same Rainforest Alliance Certified Coffee beans and coffee ratio as regular Dare.

Dare Marketing Manager Adelle Cosgrove comments, “The exciting launch of this new product is part of Dare’s larger strategy to respond to consumer demand and roll out more offerings in smaller pack sizes. This allows more options for Dare coffee drinkers, depending on their lifestyle. If you are looking to manage your calorie or coffee intake, but still want the same great Dare taste – this is the drink for you!”

“Our new 300ml bottle is perfect for our consumers looking for a cafe sized iced coffee, without having to wait. It’s never ‘bean’ a better time to survive the morning rush or afternoon slump with as little stress as possible,” she said.

The nation is feeling the pinch with the price of their daily iced coffee rising, and the Dare team is delighted to offer a “quality brew that isn’t going to break the bank.”

“We’re proud to offer a new option in our iced coffee range that features the same quality Dare taste, without the café price tag. The smaller quantity replicates a standard takeaway size, so fits perfectly within Australia’s coffee culture scene as we aim to appeal to a new market of shoppers”, Ms Cosgrove said.

Dare 300ml is available in NSW, Queensland, Victoria, SA, ACT and NT (not WA or Tasmania). All Dare Iced Coffee products come in 100% recycled plastic bottles (excluding the cap and label).

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