New Frucor Suntory Chief Transformation Officer

Frucor Suntory Chief Transformation Officer James Houston

James Houston has been announced as the new Chief Transformation Officer at Frucor Suntory.

Mr Houston has been with Frucor Suntory for more than three years, originally joining as Chief Supply Chain & Quality Officer with responsibility across all elements of the supply chain. Then, Mr Houston lead the ANZ sales teams as Chief Commercial Officer in 2020.

“The programmes will supplement the great work, progress and plans already underway across each of our functions,” says Mr Houston.

“As a business we’re performing strongly and we think it is the right time – the best time – to look for ways to improve and work better.”

Mr Houston has more than 30 years’ FMCG experience – 26 of them within the brewing industry.

Additionally, he brings a breadth of experience to the role from positions in multi-national organisations, and as a small business owner running a café and consultancy.

Based in Sydney, Mr Houston will remain part of Frucor Suntory’s Executive Leadership Team.

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