Herman Brot released its Lower Carb Higher Protein Sourdough mid-year and the product has been well received by customers. “The packaging however was not quite right, so the team at Herman Brot has relaunched it with bright new artwork,” according to the brand.
Herman Brot Director Christian Coenen says, “There are so many breads on shelf in the major retailers that unless your packaging pops, the product gets lost and unfortunately, that’s exactly what happened to our Sourdough.”
A few years ago, Herman Brot changed the packaging of its Lower Carb Bread to bright yellow and Complete Protein Bread to bright green. “The feedback they received from customers was tremendous, and sales increased immediately as the products were now easier to find on the shelf.
“Our first run of Lower Carb Higher Protein Sourdough was launched in a beige bag to keep in line with some of the more ‘natural’ looking packaging that our competitors were using for similar products. Unfortunately, once on the shelf it was hard to see, so we decided to revert back to our ‘bright colour’ strategy and go orange”, Mr Coenen said.
He is hoping that customers will be drawn to its bright orange packaging and once they see the key features and nutritional figures, they’ll give it a try.
“Most sourdough breads are very high in carbohydrates, but this is where our Sourdough differs.
“With only 5.2g carbs per serve, people will be hard pressed to find a sourdough that offers such quality and taste with less carbs. It’s Vegan, and also satisfies people’s protein needs with 16.9g protein per serve,” he said.
The Herman Brot Lower Carb Higher Protein Sourdough is the third bread in the Herman Brot Bread range sitting alongside its “very popular” Complete Protein and Lower Carb breads.
“All Herman Brot breads are low carb, high protein, low GI and carry the five-star health rating. They are made using plant-based protein and are vegan.”
Herman Brot’s Lower Carb Higher Protein Sourdough is available nationally at Coles and also at select independent supermarkets (including IGA, Foodlands and FoodWorks), and health food stores.