Tuesday, May 21, 2024

Cheez-It lands in Australia

American snack brand Cheez-It has made its debut in Australia, with Cheez-It Snap’d now available at Woolworths.

The cracker product promises a “light, crispy texture, and an irresistible cheesy flavour”. Australian consumers are the first to enjoy the bite-size snack outside of the US.

Australians can now enjoy Cheez-It in two “bold” flavours:

  • Cheez-It Snap’d Cheddar Cheese. “Thin, crispy, cheesy baked snacks with a big Cheez-taste, for a crave-able crunchy nibble that is sure to satisfy savoury cravings.”
  • Cheez-It Snap’d Cheddar Sour Cream & Onion. “A flavour match made in taste heaven with the perfect combination of real cheddar cheese, rich sour cream, and onion in every bite.”

Kellanova Australia Head of Salty Snacks Dan Bitti says he’s excited to introduce Cheez-It to the Australian market.

“Sweet dreams are in fact made of Cheez! Aussies are always on the lookout for delicious snacks, so we’re thrilled to bring Cheez-It, a US icon, to Australia for the first time and introduce Aussies to a new way to feed their cheezy obsessions,” he says.

“It’s made with real cheese, baked inside and out, and sure to become a new favourite snack – tasting is believing.”

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