New program to address AI in marketing

Robotic Marketer, promoted as the world’s first AI-powered marketing strategy technology platform, has launched a program tailored for Australian small businesses and junior marketers.

This initiative, starting today (1 July), and running through to June 30, 2025, aims to equip sole entrepreneurs, small business owners and junior marketers with the tools and knowledge necessary to develop and execute effective marketing strategies using advanced AI technology.

The program will encompass “all facets” of marketing strategy, from the initial creation of a strategic plan to its daily implementation and continuous improvement based on robust reporting.

“Small businesses often struggle with marketing strategies, especially if it’s not their area of expertise. Robotic Marketer’s ‘Come Market Your Business With Me’ provides them with valuable discipline and knowledge around marketing strategy and execution,” says Robotic Marketer founder Mellissah Smith.

“Our platform’s AI technology is designed to simplify the marketing process, making it accessible and manageable for those with limited marketing expertise. This initiative will guide participants through every aspect of marketing strategy and execution, from campaign launches to performance tracking and data-driven adjustments.”