Thursday, April 25, 2024

New Violet Crumble Milk launches to market

Following the successful launch of Violet Crumble Milk last year, the iconic chocolate brand is back with a new flavoured milk, Violet Crumble Caramel Milk.

Research commissioned by Violet Crumble revealed “70% of Aussies feel that white caramelised chocolate is one of the most iconic flavours of the past decade, with one in three Aussies eager for a honeycomb and chocolate flavoured milk.”

Responding to the research, Violet Crumble has delivered the best of both worlds, with Violet Crumble Caramel Milk combining the flavours of golden honeycomb with a creamy caramel flavoured white choc, splattered with milk.  The new milk flavour blend is also Violet Crumble’s second collaboration with Australian beverage producer, Bickford’s.

“The frenzy we saw last year from our taste-bud shattering Violet Crumble Milk was overwhelming, so we knew our next milk drink needed to take the flavour combinations to another level,” says Robern Menz CEO Phil Sims.

“Having seen the success of brand collaborations firsthand with the launch of our Violet Crumble Chocolate Honeycomb Milk, we had no doubt that we wanted to continue to increase value to the consumer and enhance the brand experience by releasing Violet Crumble Caramel Honeycomb Milk,” says Bickford’s Brand Manager Amelia Wright.

“We just knew that turning our honeycomb and creamy caramel flavoured white choc into liquid form would give customers a product that would become legendary, not just now but for future decades to come. Our new Violet Crumble Caramel Milk is the refreshing flavoured milk Aussies didn’t know they needed, but after the year we’ve had, is tipped to be the milk they will want to get their hands on.”

Robern Menz continues to innovate with products, including a viral 6kg easter egg that “flew off shelves” at Easter time, and Violet Crumble Nuggets, Violet Crumble Golden Gaytime ice-cream and crumb toppings just some of the iterations of the brand since taking ownership and bringing the product back to Australian production in 2018.

Violet Crumble Caramel Milk (RRP $4.50) is available nationally at Coles Express, Ampol and local independent supermarkets or online via Sippify.

In South Australia, shoppers can also head to OTR and The FruChocs Shops at Glynde, McLaren Vale and Hahndorf.

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