Wednesday, June 19, 2024

Nexba teams up with Aussie cricketer Pat Cummins

Nexba has announced an exclusive partnership with captain of the Australian Test Cricket team Pat Cummins.

The multi-year partnership will see the cricketer become not only a Nexba brand ambassador, but a shareholder in Goodness Group Global. He will also be at the forefront of new brands to be built under the Goodness Group Global umbrella.

Mr Cummins says he’s delighted to be associated with an organisation that champions good health and wellness.

“As an athlete, I understand the importance of fuelling our bodies with nutritious and all natural foods,” he says. “With Nexba and Goodness Group Global, we’re not only offering drinks that taste good but also contributing to our overall wellbeing. It’s an incredible opportunity to be part of this movement and to inspire others to make healthier choices.”

This year, Nexba has expanded to become Goodness Group Global with the goal of building a house of brands that ‘taste good and do good’ while creating positive change by removing sugar and artificial ingredients from consumption.

Nexba and Goodness Group Global co-founder and joint CEO Troy Douglas says the company is thrilled to be partnering with Mr Cummins.

“We’re excited to have Pat join the team as we expand from Nexba to Goodness Group Global and make better-for-you brands available to more people in Australia and globally,” he says.

“Pat is someone who embodies health and wellness and is passionate about making an impact. We know that Pat only aligns with organisations that he authentically believes in because he genuinely cares about his community, so we could not be more proud to announce this partnership.

“Together, we will accelerate our ‘do good’ mission by helping as many people as possible have great tasting choices to reduce their sugar and artificial ingredient consumption with brands like Nexba.”

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