Monday, August 15, 2022

Norco launches new cheese range at Coles

Norco, “Australia’s only 100% farmer owned dairy co-operative,” has launched a new Tasty Cheese Range now available at Coles stores throughout Queensland and Northern New South Wales.

The new range is a welcome addition to Norco’s growing portfolio of dairy products which includes its “award-winning” white milks, creams, custard, butter, and Hinterland ice-cream, and will provide customers with more options to support Australian dairy farmers during their weekly shop.

The launch follows an increased demand for the cheese on social media, with fans of Norco eager to support the co-op across other dairy categories.

Norco CEO Michael Hampson says “Over the past year, we’ve seen more and more customers looking to buy and support local producers, and asking us when we will be extending our range to allow them to do just that.

“We’re really proud to be able to meet this demand and offer more choice to local consumers, while also diversifying our product range and continuing to provide value to our farmer members with the launch of the new Tasty Cheese range.”

The new packing of Norco’s Tasty Cheese range features three farming families from the Dorrigo region in NSW “as a nod to the dedication and passion of Norco’s farmers that make up the 292 strong co-operative.”

Norco farmer, Stuart Moore, who features on the new Tasty Cheese packaging, said: “As a proud Norco farming family, it’s an honour to be featured on the new packaging. At Norco, each farmer member in the co-op owns the entire supply chain. So, I think it’s great that now our customers can see some of the farming families behind the products they are supporting when they choose to buy Norco.”

The newly launched tasty cheese range comes after Norco’s triumph as Canstar Blue’s Most Satisfied Customer Award 2021 winner and receiving 29 awards at the 2021 Dairy Industry Association of Australia awards.

The range is available in Norco Tasty Block Cheese 500g with an RRP of $8, Norco Tasty Shredded Cheese 500g with an RRP of $8 and Norco Tasty Slice Cheese 500g (30-piece pack) with an RRP of $9, with 100% of profits supporting Australian farmers.

Norco’s Tasty Cheddar Cheese range is available at all Coles stores from Port Macquarie, NSW to Cairns, Queensland.

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