Tuesday, June 18, 2024

Norco partners with Magdalena Roze for new premium ice cream range

Australian dairy co-operative Norco is back making its “delicious” ice cream, with two new delicious ranges backed by Northern Rivers foodie Magdalena Roze.

Norco is launching two new exciting ranges for Australian consumers to enjoy this summer and includes the “much-anticipated” return of Norco Cape Byron, a premium ice cream brand from the mid 90’s, reimagined to create a new textural ice cream experience for “today’s modern foodies and ice cream lovers”.

Along with Norco Cape Byron, and in a nod to its dairy heritage and expertise, the Norco 100% Australian farmer-owned 2 litre range also hits shelves this month “providing great value and delicious classic flavours the whole family will love”.

“Aussies have a special sweet spot for the delicious treat with research revealing we consumed 257 million litres of ice cream last year[1], with at least one tub making it into 10 million family freezers every week[2].

“And with experts predicting the hottest summer on record, Norco’s ice cream return is great news for consumers who want to beat the heat by indulging in some of the tastiest, and most delicious, Aussie farmer owned dairy”.

Drawing inspiration from its namesake, Norco Cape Byron “promises to deliver a bountiful and indulgent dessert experience, carefully crafted with mouthfuls of sensational textures, tasty morsels and rivers of ripples to deliver a gourmet escape for the senses”.

Made with fresh milk and cream from Norco’s farms in picturesque Northern Rivers, Norco Cape Bryon is available in three decadent flavours – Ultimate Vanilla, Classic Cookie Dough, and Chocolate Lava Brownie.

Cookbook author and Northern Rivers food aficionado, Magdalena Roze worked closely with Norco to curate the Norco Cape Byron line up of flavours, enabling Aussie families to bask in the best of Australian made dairy. She believes the range is one of the greatest food pleasures derived from the impressive Northern Rivers food bowl.

“Living in the Northern Rivers, partnering with Norco just made sense as we both hold a deep connection with our local communities, and are always looking for ways to give back to the region. That’s what farmer owned, Australian owned and Australian made is all about,” says Ms Roze.

“We are surrounded by dairy farms here, so Norco is a big part of the Northern Rivers fabric. It’s a heritage brand that we know and love, so I’m excited and honoured to be a part of this delicious next chapter. And of all the things I’ve done, I think this is the project that’s most impressed my kids!”

Also being launched into supermarket freezers, Norco’s 100% Australian Farmer Owned range, a celebration of Norco’s milestone of over 70 years of making ice cream in the heart of Lismore. The range delivers the simple pleasures of high-quality dairy in good, old-fashioned flavours including Classic Vanilla, Caramel Choc Honeycomb, and Chocolate Choc Cookie.

Norco General Manager of Commercial and Strategy Ben Menzies explains the connection between dairy quality and ice cream craftsmanship to deliver a delicious experience for every family dessert moment.

“We are proud of our ability to combine the rich and creamy milk produced by a co-operative of passionate Norco dairy farmers, with our expertise in crafting the tastiest ice cream on the market,” Mr Menzies said.

“Norco first started delighting Aussie families with delicious ice cream in the 1950s and while a lot has changed since then, our commitment to making the best tasting dairy continues to drive us today.

“With over 128 years of expertise in dairy, we understand the simple pleasures derived from sharing good quality ice cream with family and friends, and pride ourselves on our ability to deliver products that put a smile on the faces of all those who enjoy dairy,” he said.

Norco Cape Byron range (RRP $13) is available in 1L Ultimate Vanilla, Classic Cookie Dough, and Chocolate Lava Brownie from Coles supermarkets in Queensland and NSW.

Norco 100% Australian Farmer Owned (RRP $6.80) is available in 2L Classic Vanilla, Caramel Choc Honeycomb, and Chocolate Choc Cookie from Woolworths nationally.

[1] Australia Ice Cream Market Summary, Competitive Analysis and Forecast to 2027.

[2] Roy Morgan Fewer grocery buyers buy tubs of ice cream, but Weis, Connoisseur and Bulla Creamy Classics are stable winners.

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