Thursday, May 30, 2024

NutraCare formulas to launch in Australia

hollier dicksonsHollier Dicksons has announced a strategic relationship with the Smorgon Group-backed NutraCare Life Sciences for national distribution of the NutraCare range of infant and adult formulas and supplements.

NutraCare’s formula range has launched over the past 12 months in mainland China.

“Having secured increased supply capacity in Australia, we’re now releasing our infant and adult formula range into the Australian market,” NutraCare Australian Managing Director Steve Lipshut said.

“We’ve spent the past 12 months building channels and our customer base in China and with the strength of our strategic shareholding from VSG [Victor Smorgon Group] we’re now able to relieve the pressure on Australian families looking for the highest-quality infant formula for their families.”

Hollier Dicksons – a fourth-generation Australian-family-owned business with coverage in more than 12,500 retailers across Australia – has been appointed exclusive national distributor for the NutraCare range in Australia.

“We’re delighted to have established this strategic partnership with NutraCare and VSG, who have developed a high-quality range of infant-formula products,” Hollier Dicksons Executive Director Andrew Lloyd said. “We look forward to making NutraCare infant formula available to Australian mothers in early 2016.”

NutraCare infant formula will be available from January in Step 1 (0-6 months), Step 2 (6-12 months) and Step 3 (12 months-plus) variants, together with the first in NutraCare’s line of Pregma maternity products, being a Step 0, pregnancy supplement.

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