Kinzie Kids, the hair care brand created by the co-founder of the climate-positive, NZ-made hair care brand Everblue Naturals, has launched into over 1000 Woolworths stores across Australia.

Offering a range of “affordable, effective, and thoughtfully formulated routines specifically crafted for children aged 2-12”, the brand was founded by Renee Stuart in response to her own children’s hair struggles.

“I was really struggling to find something accessible and safe for my daughter to use when she aged out of baby products. So we set out to build a range that was truly tailored for kids needs,” Ms Stuart said.

A mother of two young girls, Stuart spotted a clear gap in the market: most kids’ haircare is either packed with silicones, “harsh ingredients” or priced out of reach. As a result, many families default to adult products “that aren’t designed for children’s finer hair or their developing scalp microbiome”. Kinzie Kids aims to answer that need with multi-functional, plant-based formulas that tackle everyday cleansing, knots and frizz while not over oiling or drying out their scalp.

“We’ve carefully considered everything from the formulation, delicious melon scent, to the bottle design – including an easy, no-mess pump. It’s bright, cheeky and playful,” Ms Stuart said.

“I like to think of Kinzie as a big sister in a bottle, helping kids grow their confidence and independence. When my husband said our daughter’s hair looked professionally done, right after waking up, I knew we had the right formula.”

Drawing on Everblue’s commitment to clean, sustainable beauty, Kinzie Kids blends high standards for quality and safety with a bright and bubbly brand experience.

Each product in the range retails for $15. The range comprises:

• Detangle 2in1 Shampoo & Body Wash
• Detangle 2in1 Conditioner & Leave In
• Detangling Spray for Wet or Dry Hair
• Hydrating 3in1 Body Wash, Shampoo & Conditioner
• Calming Sleep 3in1 Body Wash, Shampoo & Conditioner

The launch into Woolworths Australia is an incredible achievement to kick-start the brand. Early next year, Kinzie Kids will also debut in Sprouts Farmers Market locations in the US and Farmers department store in New Zealand.