Cricket club the Melbourne Renegades have announced a new partnership with Old El Paso for the upcoming Big Bash season.

The one-year partnership will see Old El Paso become the club’s Official Platinum Partner (Big Bash League), Official Partner (Women’s Big Bash League), and Official World Food Partner (Big Bash League).

The brand’s logo will adorn the BBL squad’s playing sleeve. Fans can also anticipate a season packed with “playful integrations that will spark debate, flavour, and excitement” across Renegades match days and digital channels.

Old El Paso ANZ Marketing Director Surini Perera says the brand is all about bringing families together, whether it’s around the dinner table or in the stands.

“We’re proud to partner with Melbourne Renegades, a club that shares our strong sense of community and connection, to bring an unforgettable summer of cricket this Big Bash season,” she says.  

Melbourne Renegades General Manager James Rosengarten says the club is thrilled to welcome Old El Paso to the Renegades.

“Their focus on bringing people together through food and fun matches perfectly with the way we aim to connect with our fans,” he says. 

“Both Old El Paso and the Renegades create and celebrate memorable moments, and together we’ll do just that with our fans across both the BBL and WBBL this season.”