Horticulture Innovation Australia (Hort Innovation) has launched the Australian Onions Secret Serve campaign, aiming to help parents provide their children with an extra serve of vegetables without them knowing.
Research from the Australian Bureau of Statistics has shown that 94.6 per cent of Australian children aged two to 18 are not consuming the recommended daily serve of vegetables. In response, the campaign will focus on creative uses of onions in family-friendly recipes, tips on onion preparation and storage, and in-store cooking demonstrations.
Hort Innovation Marketing Lead Graeme Yardy says Australian children are not eating nearly enough vegetables.
“Onions can help,” he said. “They’re a versatile, delicious and nutritious vegetable you can add to any meal without the kids even knowing.
“The Secret Serve campaign is designed to show that onions can become a reliable and hassle-free serve of veg for your children, ensuring they’re well nourished without the nightly argument – which we see as a big win.”
The recipe card will include a seven-day meal planner of recipes containing a ‘secret serve’ of onion, including:
- Secret spaghetti Bolognese.
- Vanishing vegetarian fried rice.
- Hidden homemade beef burgers.
- Undercover Beef Stroganoff.
- Masked minted lamb rissoles.
- Camouflaged chicken san choy bau.
- Incognito sizzling steak fajitas.