Pantene names Chiara Ferragni as brand ambassador

pantene_WEBThe digital fashion icon and international trendsetter who founded cult fashion destination TheBlondeSalad.com in 2009 is the new face – and hair – of Pantene.

Arguably the biggest phenomenon in the online style-sphere, with more than five million Instagram followers, Ms Ferragni’s partnership with Pantene marks her exciting venture into the world of beauty.

“I’m obsessed with my hair,” she said. “I’ve always felt that when I have beautiful hair, I look and feel more beautiful – and stronger. When I was a teenager, I was fascinated by Pantene’s gorgeous ads and, when I started travelling frequently, I trusted it to look after my hair. So I’m thrilled to be Pantene’s latest ambassador.”

While she’s made her name in fashion, the Italian-born fashion designer and blogger believes that hair elevates her overall look, stating: “It’s so much more than an accessory – hair inspires my look and completes it. The fact it can be so transformative gives me confidence – and now I can actually transform the health of my hair to keep it looking beautiful.”

Commenting on the recruitment of a digital fashion icon to front the global mega-brand, Pantene Brand Director Layal Ammar said: “We’re thrilled to announce the collaboration between the world’s top digital fashion icon and the world’s number one hair care brand. Chiara is the epitome of the modern-day strong woman with very demanding hair needs – she is constantly styling her hair for her daily Instagram posts, yet her hair is always immaculate. Why? Chiara’s choice is Pantene – it’s her love mark. She has been using Pantene since she was a teen.”