Peters Ice Cream has partnered with family-owned fresh produce company Montague to create a delicious frozen fruit sorbet stick made from rescued and repurposed plums that were destined for landfill, but are just too good to waste.
Rescue Pops – Plums Up are naturally gluten-free, plant-based, have no artificial colours or flavours and contain only 56 calories per serve. They will be exclusively ranged at Woolworths in an eight-pack for $8.50.
Addressing food waste
In Australia, 7.6 million tonnes of food waste ends up in landfill each year, equalling about 312kg per person. Much of this waste is perfectly edible but rejected due to minor blemishes and imperfections.
Stone fruits like plums are one of the most common fruits to end up in landfill as they’re prone to bruising, are highly perishable and have limited opportunities for juicing or repurposing.
Peters Country Head Emma-Jane Collins says addressing the food waste problem in Australia is essential for environmental sustainability.
“By partnering with a sustainable stone fruit grower like Montague, we’re actively showing how brands with aligned values can work together to minimise waste in a creative, delicious way,” she says.
Closing the loop
As well as saving imperfect Aussie plums from landfill, Peters will assist in closing the loop on food waste by funding 200,000 meals for Australians in need through Foodbank.
“This initiative not only helps us reduce Australia’s food waste – saving perfectly good fruit from ending up in landfill – it will also enable us to add additional strength to our alliance with Foodbank by donating much-needed meals for many Aussies in need,” Ms Collins says.
