Thursday, April 18, 2024

Silverbean opens in Sydney

Silverbean, one of the largest independent European partnership marketing agencies, has now opened its first international office in Sydney.

For over 17 years Silverbean has assisted brands achieve growth across Europe and globally from its headquarters in Newcastle, England.

According to Annabel Gray, Associate Director of Silverbean in Australia, the company sees on average a revenue increase of 40 per cent for its clients within the first three months by helping them realise the full potential of partnership marketing.

“It really is that impactful,” she said.

Within three months of Silverbean reinvigorating the US partnership program for luxury Parisian brand Monnier Frere, revenue increased by 62 per cent, with a channel contribution of 112 per cent year on year, the marketing agency claims.

As to ATG Tickets, £200,000 was saved in commissions and network fees to reinvest in the channel.

“In Australia, only 70 per cent of the top 100 retailers have an affiliate program, and outside this group it’s even less,” said Ms Gray.

Comparatively, in the UK and US partnership marketing is seen as a crucial tool for business growth that if given the right strategic focus can result in massive increased awareness and ROI.”

Traditionally affiliate program activity was heavily focussed on bottom of funnel; now partnership marketing encompasses a range of partners from non-traditional B2B partners to content, influencers, technological and conversion touch points, says Ms Gray.

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