Asembl has paired Pauls with Perfetti Van Melle’s bestselling Chupa Chups flavour, Strawberry & Cream, for a strawberry cream custard.
Available in a 170g cup, the Pauls Chupa Chups Inspired Strawberry Cream Custard is described as a “delicious, creamy” custard.
“Loved in Australia, Pauls Custard iconic taste works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time across the globe,” says Asembl Managing Director Justin Watson.
“We are thrilled to bring these two brands together in custard form. Creamy and delicious, the Pauls Chupa Chups Inspired Strawberry Cream Custard will definitely be this season’s must-have refrigerated snack.”
The Pauls Chupa Chups Inspired Strawberry Cream Custard is now available on shelves in Woolworths and independent grocery stores.
Other collaborations
In a similar collaboration, Asembl announced the launch of Pauls Violet Crumble Inspired Choc-Honeycomb Custard, a decadent custard with a classic choc-honeycomb taste, earlier this week. 
“We are incredibly excited to be working with Pauls to create a way for Australians to enjoy Violet Crumble like never before,” says Menz CEO Phil Sims. “We knew our customers would go crazy for this product, so it was an instant yes when we were asked to be involved in this iconic collaboration.”
Asembl also brought Chupa Chups and cosmetics distributor Frostbland together for a range of Chupa Chups-inspired body mists that launched into Woolworths and selected pharmacies last month. The product is described as “light and refreshing” mist for the body and hair. Each “lightly” scented body mist uses “quality” ingredients, and is infused with fruit extracts/oils and vitamin E.