Asembl has brought Chupa Chups and cosmetics distributor Frostbland together for a range of Chupa Chups-inspired body mists.
Available in Woolworths stores and selected pharmacies nationally for $9.99 each, the new body mist range for youth comes in three “fruity and forever fun” fragrances:
- Gorgeous Grape
- Coconut Crush
- Ripe Raspberry
The product is described as “light and refreshing” mist for the body and hair. Each “lightly” scented body mist uses “quality” ingredients, and is infused with fruit extracts/oils and vitamin E.
“It is a joy to work with a respectable partner like Frostbland, with a rich history in the health and beauty category,” says Vanessa Grande Licensing Coordinator at Chupa Chups parent company, Perfetti Van Melle.
“Frostbland has translated the fun core values of our beloved Chupa Chups brand so well into their fresh and fruity mists.”
Frostbland Brand Manager Bruna Baeta adds: “We got the inspiration from the famous lollipops’ flavours, and since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours and that the formula should surprise and delight with additional special ingredients like vitamin E that works as a moisturiser, offering the best experience to those spritzing the product.
“The result is an extraordinary body mist that can also be used as a hair spritz which brings out the best of the Chupa Chups vibe that we are certain to be a success with the target audience of youth.”
The launch of the range will be supported extensively in-store and digitally as well as with a dedicated marketing campaign.
