Brand extension agency Asembl has partnered Hasbro’s Peppa Pig with Heinz, helping bring fun (and kids) to the table with Heinz PeppaPig Pasta Shapes in Tomato Sauce.

Available now at Coles and IGA stores in Australia, HeinzPeppa Pig Pasta Shapes in Tomato Sauce offers the delicious taste of Heinz tomato sauce with fun Peppa Pig-themed pasta shapes. 

“Pasta has always been a family favourite,” says Chief Marketing Officer at Heinz, Michael Magee. “And now mealtimes are set to be even more fun with the new Heinz Peppa Pig Pasta Shapes. We are bringing a playful new product that is sure to delight both kids and parents.”

“We are excited to be partnering with Heinz in Australia to bring to market delicious Peppa Pig-themed pasta shapes in tomato sauce,” says Asembl Managing Director Justin Watson.

“A yummy meal on their own or with toasties or on a mini pizza base, Heinz PEPPA PIG Pasta Shapes in Tomato Sauce comes with a 4 Health Star Rating and contains one serve of vegetables per can”

The product contains 25% less sodium (when compared to Heinz Spaghetti 300g), no preservatives, artificial colours or flavours, and is 99% fat free. Heinz Peppa Pig Pasta Shapes in Tomato Sauce are available now from Coles and IGA in Australia RRP: $2.90.